Research Design

Just back from MAMS doctoral training from 10.00 am.-12.oo noon..by Prof Andrew J.Newman...(my friends sv...)

He started with explanation on significance of research methods and the importance of research design in the research
why the aims and objectives of research methods are:
-to identify what it meant by academic research design
-to uncover ways of creating a good research design and approaches

Then he explain why we must design the research??????It because we have to:

• ensure success -how to measure t
• gain new knowledge-as our contribution to new knowledge
• understand why something it happen - we really need high feels want to know
• explain what is likely to happen next -future research
• drive other researcher for the initiatives -extend on existing research

Not too much that I can share but the most key point in his talks more about categories of research-he emphasized more on this three dimension of categories of research...
(I'll explain more after I did my research design....)
1-exploratory
2-descriptive research
3-causal research

He also share the most useful books about research design....
1-Basic marketing research-Churchill,Gilbert(2007)
2-Research design:qualitative and quantitative approaches-Creswell, J.W (1994)
3-Qualitative research-sage benchmarks in social research methods-Bryman, Alan(2006)